The Price Is Right First Male Model.

>>"Price Is Right" Unveils First Male Model

The time is right for the first male model on "The Price Is Right."  Rob Wilson has been unveiled as the very first male showcase model in "The Price Is Right's" 40-year history.  Wilson tells "People" he used his East Coast hip-hop background to land the role, saying he freestyled for about 30 seconds at an open casting call in Los Angeles and the judges liked it.  Wilson, who previously worked in financial sales, has also dabbled in acting, having appeared in a small role in "Bride Wars" and in a few music videos. 

The 24-year-old Boston native will begin his showcase model appearance on "The Price Is Right" on October 15th.  The role is expected to last about one week but could go longer if all works out.