Duck Dynasty Has Huge Premiere Ratings

The return of A&E's "Duck Dynasty" proved to be a ratings winner.

In the 18 to 49 demo it actually beat both ABC's "Modern Family" and Fox's "American Idol."  "Dynasty" had a 4.0 rating while both network shows had a 3.9.  The margin isn't large, but it shows the erosion of conventional network programming.

Prior to the new season of "Duck Dynasty" British singer Morrisey was scheduled to appear on "Jimmy Kimmel Live" along with the stars of the show.  Knowing that was happening Morrisey who is a vegetarian cancelled his performance on the show because of the "animal serial killers."

That publicity could have been enough to buoy the numbers.